Today's consumer is exposed to an average of over three thousand advertising messages a day. Research indicates that only twelve of those messages are retained, with almost 20% retained under a negative light. However, more careful use of direct mail can help advertisers break through the clutter and have their message noticed. That's where Mail Dominance comes in.
Getting a clear and compelling message in front of the right audience is a complex task, but one that can bring big results. Mail Dominance designs your campaign around clearly defined objectives, using strategies on the cutting edge of direct mail advertising and automotive marketing. Properly targeting both the content and the recipients of your message enables Mail Dominance to enhance the return on your marketing investment.
The Internet has become the primary location for searching for new vehicle information. More than 57% of new vehicle owners report that they will use the Internet to research before their next vehicle purchase. Mail Dominance will work with the dealership to capture and direct Internet traffic to the dealership site in order to generate qualified prospects who are genuinely interested in buying.
Mail Dominance brings together a team of professionals with extensive automotive marketing experience who can combine traditional automotive marketing concepts with the finer details of current technologies to build a comprehensive Mail2Web solution that is innovative and scalable to fit the growing needs of the dealership. As the Internet continues to gain momentum in vehicle sales, Mail Dominance will ensure your dealership does not miss even one opportunity.
Implementing a direct mail campaign to increase foot traffic in your dealership presents a certain level of risk as the investment is in a non-tangible service that produces a service that is difficult to measure. With Mail Dominance's bar-code tracking, that is no longer the case as each prospect in the door can be captured to rate the success of the campaign and show an immediate return on the investment.
The information captured with the bar-code tracking system can provide more than just the results of the campaign. Your dealership will also be able to archive data on customer preferences, buying habits, financing trends and the reasons why a purchase was not made. This information can then be used to better tailor future promotions and incentives for your target market to increase sales and profit margins.
The marketing message is important...who receives the message can be the difference between a good campaign and a great campaign. Direct mail is the best...
Mail Dominance utilizes in-house proprietary software, created to gather the most sophisticated market research, and it applies search-based design principles when it creates your message. We focus your message to appeal to the precise audience you wish to reach, those most likely to respond to your message. That means you don't spend any more than you need to reach recipients who have the greatest potential for becoming your good customers.
Direct mail can accomplish something that newspaper, television, and radio cannot: one-to-one marketing. The biggest advantage to direct mail verses all other forms of marketing is the one-to-one marketing. This is the ability to present your product to a targeted audience on a personal level. Mail Dominance used variable printing techniques to deliver a personalized selling message that has been proven industry-wide to be the most successful type of mailer.
Variable printed mailers reach thousands of prospective customers, with individualized messages that vary from customer to customer. Building individualized messages shows that a dealer knows the customer's preferences and needs, and is eager to satisfy them.
Mail Dominance can build personalized references into your mailer, using individual customer data that will instantly establish a high level of interest in your message. In addition, Mail Dominance specializes in collateral materials that include such successful variable printing techniques as "scratch-off" promotions, give-aways, and premiums. Mail Dominance takes your message and applies proven techniques for boosting customer engagement.
Driving business is the number one reason for doing a direct mail campaign. What about the consumer that shows a little bit of interest, but maybe the timing was off? Your secondary leads are just as important as the people that buy today.
Mail Dominance capitalizes on the "partially interested but maybe not today" lead by driving traffic to a promotional website, where the consumer can enter their personal information for more details. Data recorded generally includes addresses, emails as well as specific questions regarding the product they are looking to purchase. This information initially is used to generate immediate sales as well as recorded for future campaigns and follow up.
Mail Dominance can create a direct mail campaign that drives traffic to a promotional website, where the user can enter additional personal information. Collecting valuable information, such as the consumer's email address, can prove very rewarding for follow-up campaigns. Tracking demographics, preferences, and purchase decisions enables a dealer to further customize future communications, and will support high customer service ratings when the customer visits your store.
Staffed with our expert team of printing and production professionals, and supported by press and mail processing technology enviable in our industry, our mail house streamlines the process, so that production and mailing costs won't compromise the return on your marketing investment.
