Press Releases

Direct Mail Comes of Age with Modern Methods and Technology

In order to survive wide swings in the economy and a fiercely competitive environment, the modern automotive dealership is constantly challenged to find new ways of capturing customer attention. Direct mail campaigns that take a "scattershot" approach and hope for the best will fail to rise above the clutter of messages hitting consumers every day. A clear message that the customer can't ignore is what it takes to draw customers to the store. Direct mail campaigns must be highly customized and interactive, and focus on those customers most likely to act on the dealer's message. Full Article

Variable Printing Provides Dealers More Effective Direct Mail Messages

Mail Dominance, the leading direct mail marketing and fulfillment house serving the retail automotive industry, has announced the addition of staff and technology that will expand its variable printing capabilities, for use in direct mail campaigns. Full Article